Marcus Webb
LEAD-107 · Director of Finance at Apex Financial
Lead score
64
moderate lead
Buying intent
58%
Deal value
$42,000
Urgency
Medium
Pipeline stage
New
Contacted
Qualified
Proposal Sent
Negotiation
Won
Lost
m.webb@apexfin.com
Company
Apex Financial
Source
Outbound
Budget
Not confirmed
Timeline
Next budget cycle (October)
Decision maker
Not identified
Last activity
2026-07-29
Category
moderate
Qualification radar
AI scoring dimensions
Lead score breakdown
Weighted total 64 / 100
Budget9/20
Timeline8/15
Engagement13/20
Decision maker10/20
Urgency14/15
Sentiment10/10
AI analysis
Pain points
- Per-seat cost concerns
- Low meeting frequency for some staff
Competitors
Internal build
Product interest
Usage-based pricing
Compliance recording
Recommended next actions
Share pricing comparison
Send ROI calculator
Identify economic buyer
Activity timeline
- Jul 29Pricing objection detected in transcript
- Jul 22Lead created from outbound sequence